Want to add a little sparkle to your fall wardrobe?

Benold’s Jewelers, one of Austin’s oldest independently owned jewelry stores, has teamed with Lazare Diamonds for the first-time #BenoldsSelfie Instagram giveaway. The promotion is running until September 13th and the winner will receive a pair of Lazare diamond stud earrings with a value of $4,999 for FREE.

You read that right: free diamonds. Swoon.

Ladies and gents, to enter simply fill out a form HERE at Instagram.piqora.com/BenoldsSelfie. Then simply follow @BenoldsJewelers and @LazareDiamonds on Instagram (like you didn’t want that eye candy). Take a creative photo or selfie wearing a bold piece of jewelry (diamonds or otherwise) and tag @LazareDiamonds before commenting with the hashtag, #BenoldsSelfie. The winner will be announced September 20th at “The Ears Have It,” a two-day special earring sales event September 19th and 20th featuring more than 100 pairs of earrings, many limited edition and only available at the weekend event.

“We are very excited to collaborate with Benold’s on this promotion as they have been a true Lazare partner for many years” said Marcee Feinberg, vice president for Lazare. “We hope to spread the word in the Austin area that there is a Lazare for every woman and to visit Benold’s to see for themselves”.

So get to snappin’ and don’t forget to follow @TheThreadAustin while you’re there.